To start the conversation, we offer every approved WhatsApp Business Account QR codes and short links ( try this short link to see it in action with our WhatsApp-based bot) to promote your business and allow consumers to initiate the message exchange. It also supports more rich features than the traditional SMS protocol, which limits you to text-based messages.
#WHATSAPP BUSINESS API TWILIO FULL#
WhatsApp is naturally conversational – consumers often respond with a 👍or a full text reply. This means you can determine performance with a Status Callback URL via API, or from our easy-to-use visual dashboard. To provide increased transparency into message delivery and performance, we also expanded Messaging Insights to include delivery and engagement of messages sent on WhatsApp, including Read status. We delivered increased throughput earlier this year, allowing WhatsApp messages to be sent at a rate of 25 MPS with mechanisms in place to queue and send messages, in order, when that number is exceeded.
This all started with allowing businesses to bring their own numbers to Twilio to support WhatsApp use cases you get the benefit of enabling your existing number with WhatsApp and access to Twilio’s API reliability and developer tools.Īnd while the majority of use cases on WhatsApp today are conversational in nature (more on that in a second), companies scaling their use of WhatsApp need to ensure messages are getting through to end-users in a reasonable amount of time. It requires hardening infrastructure, providing reliable product support, and supporting developers' high-volume production use cases.
Cloud scale for global messagingīringing a product to GA is no small feat. In addition to bringing the same reliability and uptime you expect from other Twilio products to the WhatsApp channel, we’ve also improved the developer and end-user experience with features to support scale, improve conversational messaging, and reduce development time. There have also been a fair share of developer side projects like a WhatsApp-based digital jukebox, a bitcoin currency conversion bot, and a socially-distanced chess board, among countless others.īringing the WhatsApp Business API to Twilio's millions of developers initially focused on connectivity, simpler onboarding, and reducing the overhead burden of containerization. From customer support, to sales outreach, to supporting refugees, countless businesses and organizations have expanded to the WhatsApp Business API to take advantage of the higher consumer reach, deliverability, engagement rate, and rich messaging features. Since launching support for WhatsApp on the Programmable Messaging API, more than 200,000 developers have started building on the platform. Today, we’re thrilled to share that support for the WhatsApp Business API is now Generally Available whether in Twilio Flex, the Twilio Conversations API, Twilio Programmable Messaging, or when using Twilio Runtime tools like Studio or the CLI. For even the most seasoned Twilio developer, the ability to reach more than 2B monthly active users on WhatsApp, with just a few lines of code, is close to magic.
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